A Warm Hug is here to

  • Balance

  • Health

  • Purpose

  • Growth

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These are the things we wish for you and the people around you, always. Through the products and experiences we build at A Warm Hug, we share thoughts, products, and practices that motivate you, celebrate your wins and help you radiate calm and joy.

About what we are

What we are all about… is you

The Philosophy

Balance is key, always. And it starts with you. We help you live in balance with your natural self, and from there, find beautiful ways to coexist and thrive with the people around you and the planet at large.

The Ambition

We want to enable your wellness in three critical areas – sleep, health, and mindful living – through thoughtfully-crafted products and practices that support and celebrate a healthy body, mind, and soul.

The Promise

We will champion your daily wellness journey. From the time you wake up to the moment you get back in bed, we will nudge you towards wholesome wellness, a balanced lifestyle, healthy human connections, and better ways of being.

Our beginnings: Adi’s Story

adis story

Adi“My childhood in small-town Telangana, India, was shaped by three fundamental experiences — a loving family, schooltime routines, and rambles into the lap of nature.

And though I had glimpses of the angst that would presage my early adult life, they were held in check by unconditional parental acceptance, deep friendships, a growing interest in photography, and a love for the natural rhythms of the forest.

These experiences steadied me through the inevitable hardships of adulthood. And eventually, they pushed me towards a transformative 6-month sabbatical in the Himalayas in my late 20s, where I got my moment of enlightenment — true thriving comes from being in balance with one's nature.

A Warm Hug is the biggest and most special outcome of that journey; I’m forever grateful for that. And I’ll do my best to make growth and transformation possible for everyone connected with A Warm Hug, as a customer, a partner, an employee, or a fellow-being in the world we share.

With A Warm Hug,
Aditya Kanathala